Cashlet - The modern way to save and grow your money
Cashlet - The modern way to save and grow your money
Cashlet
Cashlet
The Cashlet app offers a simple and easy way to save and grow your money. Put your finances in order and plan for your future, all at the same time
The Cashlet app offers a simple and easy way to save and grow your money. Put your finances in order and plan for your future, all at the same time
Role
Product Designer
Client
Cashlet
Date
May 2023- September 2023
In 13 weeks, I shaped Cashlet, meeting key criteria for its successful journey.
In 13 weeks, I shaped Cashlet, meeting key criteria for its successful journey.
The journey to designing the Cashlet app was equally straightforward and dynamic. Contacted with a clear goal in mind – launch in just 13 weeks while meeting key criteria – I embraced the challenge wholeheartedly. As you explore my portfolio, you'll discover the meticulous process of uncovering and addressing the specific criteria that shaped the app's success.
The journey to designing the Cashlet app was equally straightforward and dynamic. Contacted with a clear goal in mind – launch in just 13 weeks while meeting key criteria – I embraced the challenge wholeheartedly. As you explore my portfolio, you'll discover the meticulous process of uncovering and addressing the specific criteria that shaped the app's success.
KYC Screens
Revitalized and enhanced the KYC screens for better user experience and visual appeal, aligning with the "Goal Lock" feature's high-quality standards. Crafted mobile prototypes to streamline the KYC process. See the completed tasks below.
Revitalized and enhanced the KYC screens for better user experience and visual appeal, aligning with the "Goal Lock" feature's high-quality standards. Crafted mobile prototypes to streamline the KYC process. See the completed tasks below.
Old Onboarding
Old Onboarding screens with over five screens onboarding process which led to a significant drop off rate for first time users. Unacceptable
Old Onboarding screens with over five screens onboarding process which led to a significant drop off rate for first time users. Unacceptable
New Onboarding
In response to this, I streamlined the user experience by condensing it into a single, comprehensive screen. This strategic shift relies on the app's intuitiveness, empowering users to seamlessly navigate without the need for an extended onboarding sequence.
Simplyfing KYC Flow
I successfully optimized the KYC flow by minimizing user input, specifically focusing on streamlining the process to require only essential ID information.
I successfully optimized the KYC flow by minimizing user input, specifically focusing on streamlining the process to require only essential ID information.
Pricing Information
Customized transfer fees for fund managers like ICEA Lion, Etica, etc. Integrated pricing and fees into the bottom navigation menu for user-friendly access, ensuring it's easily accessible within the menu content.
Customized transfer fees for fund managers like ICEA Lion, Etica, etc. Integrated pricing and fees into the bottom navigation menu for user-friendly access, ensuring it's easily accessible within the menu content.
What was achieved?
What was achieved?
With the successful release of the app across all platforms, our achievement lies in optimizing user engagement by simplifying the onboarding process. Currently, we are diligently testing for bugs to ensure a seamless user experience, marking a significant step towards enhancing the overall functionality and reliability of the application.
"With the successful release of the app across all platforms, our achievement lies in optimizing user engagement by simplifying the onboarding process. Currently, we are diligently testing for bugs to ensure a seamless user experience, marking a significant step towards enhancing the overall functionality and reliability of the application."