Enhancing Service Page for Improved Performance and Reduced Costs

Tongston Group

Tongston is a multi-award winning group focused on entrepreneurial education, enterprise, finance and media leveraging on technology for people, government and institutions to drive global sustainable socio-economic development.

Role

Product Designer

Client

Tongston Group

Date

June 2023- September 2023

Enhancing Service Page for Improved Performance and Reduced Costs

Tongston Group

Tongston Group

Tongston is a multi-award winning group focused on entrepreneurial education, enterprise, finance and media leveraging on technology for people, government and institutions to drive global sustainable socio-economic development.

Tongston is a multi-award winning group focused on entrepreneurial education, enterprise, finance and media leveraging on technology for people, government and institutions to drive global sustainable socio-economic development.

Role

Product Designer

Client

Tongston Group

Date

June 2023- September 2023

Tongston Group encompasses different services

Tongston Group proudly houses a range of diverse services including Tongston Ventures, Tongston Investments, and Tongston Holdings, all accessible through a single, unified website.

Tongston Group encompasses different services

Tongston Group proudly houses a range of diverse services including Tongston Ventures, Tongston Investments, and Tongston Holdings, all accessible through a single, unified website.

I conducted a UX audit on the Tongston website to uncover usability issues and i found an issue with service consolidation.

Old Website

Key findings

  1. All services and their descriptions were consolidated onto a single page.


  1. This consolidation posed challenges for users attempting to discern the range of services offered by Tongston, potentially leading to a frustrating experience.


  1. Moreover, this setup raised SEO concerns, as bundling all services onto one page can hinder the visibility and search engine ranking for individual services.

I conducted a UX audit on the Tongston website to uncover usability issues and i found an issue with service consolidation.

Old Website

Key findings

All services and their descriptions were consolidated onto a single page.


This consolidation posed challenges for users attempting to discern the range of services offered by Tongston, potentially leading to a frustrating experience.


Moreover, this setup raised SEO concerns, as bundling all services onto one page can hinder the visibility and search engine ranking for individual services.

After presenting my findings and gaining stakeholder approval, I created a moodboard for shared understanding.

After presenting my findings and gaining stakeholder approval, I created a moodboard for shared understanding.

INVESTMENT

Welcome to Tongston Ventures

A clear, user-friendly homepage that not only showcases Tongston's quantitative data for improved customer trust but also prioritizes Tongston services, including Direct Investment, Business Development, and Grant Management.

Welcome to Tongston Investment

This page highlights the impact of Tongston's investment products, guiding users toward co-investment with Tongston or securing funding for their business. It offers a clear process for easy navigation and discoverability.

VENTURES

Tongston Group Subsidiaries

I restructured Tongston subsidiaries, placing them on separate pages while ensuring a consistent and unified visual identity. This transformation yielded tangible results: a notable drop in customer monthly inquiries from 20 to just 6 resulting in 10k naira saved per inquiry.

So what exactly was accomplished?

After three months, the business pages on the Tongston Group website were launched as separate entities, resulting in a significant enhancement of overall website performance, surging from 23% to an impressive 75%. This strategic move also led to a substantial 40% boost in organic traffic while reducing monthly inquiries.


On a different note, I departed from the company before the launch of Tongston Investment and Ventures.

Visit Live Website

So what exactly was accomplished?

After three months, the business pages on the Tongston Group website were launched as separate entities, resulting in a significant enhancement of overall website performance, surging from 23% to an impressive 75%. This strategic move also led to a substantial 40% boost in organic traffic while reducing monthly inquiries.


On a different note, I departed from the company before the launch of Tongston Investment and Ventures.

Visit Live Website

Reach out to me anytime

✦ THANK YOU ✦ FOR VISITING

© 2023 Charles Nwankwo

✦ THANK YOU ✦ FOR VISITING

Reach out to me anytime

© 2023 Charles Nwankwo